Tony Robbins’ “Why We Do What We Do”
A Communication Forensics analysis of how Tony Robbins used an open question, escalating answers, live audience interaction, contrast, and personal story to sustain attention at TED2006.
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Guild Studies
Explore studies, frameworks, resources, Fellows, and Journal articles connected to Guild Studies.
4 publications
Barack Obama’s 2004 DNC Keynote
A Communication Forensics analysis of how Barack Obama used biography, parallel language, audience recognition, and an expanding idea of shared identity in his 2004 Democratic National Convention keynote.
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Brené Brown’s “The Power of Vulnerability”
A Communication Forensics analysis of how Brené Brown combined research, humor, staged disclosure, and personal contradiction to make vulnerability understandable and memorable.
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Steve Jobs’ Stanford Commencement Speech
A Communication Forensics analysis of how Steve Jobs used three personal stories, escalating stakes, and a borrowed closing phrase to build one enduring message at Stanford’s 2005 commencement.
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