Tony Robbins’ “Why We Do What We Do”
A Communication Forensics analysis of how Tony Robbins used an open question, escalating answers, live audience interaction, contrast, and personal story to sustain attention at TED2006.
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Guild Studies
Explore studies, frameworks, resources, Fellows, and Journal articles connected to Guild Studies.
4 publications
Barack Obama’s 2004 DNC Keynote
An analysis of how Barack Obama used biography, parallel language, audience recognition, and an expanding idea of shared identity in his 2004 Democratic National Convention keynote.
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Brené Brown’s “The Power of Vulnerability”
A Communication Forensics analysis of how Brené Brown combined research, humor, staged disclosure, and personal contradiction to make vulnerability understandable and memorable.
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Steve Jobs’ Stanford Commencement Speech
A Communication Forensics analysis of how Steve Jobs used three personal stories, escalating stakes, and a borrowed closing phrase to build one enduring message at Stanford’s 2005 commencement.
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